2012 - Real Fake Fur

How can you create an authentic luxury alternative to fur?

The average consumer has an ethical approach to the fur industry. However, the number of fur products sold is increasing. Realizing that fur trimmings were the main driver of the fur-fashion resurfacing made me think about possible animal-friendly alternatives so that no animal has to suffer while providing fur.

By collecting animal hair that was naturally lost, combed-out, cut or shaved-off, I’m creating authentic alternatives to traditional fur by using and combining various methods and processes from hair extensions to lace making.

My aim is to produce sophisticated, luxury inspired by the 1920s fur trimmings that is loved by animals as well as fur lovers.